Senior Product Manager, Marketing

Job Locations US-IL-Bannockburn
Posted Date 1 month ago(2/19/2018 3:34 PM)
Job ID
# of Openings


Ready to join a team committed to moving gene therapies into the clinical setting for patients and families devastated by rare neurological genetic diseases?  AveXis is advancing cutting-edge science to treat rare and life-threatening genetic diseases starting with our clinical-stage, proprietary gene therapy candidate, AVXS-101.  We are at the beginning of an incredible journey, and are looking for passionate individuals to join us on this important mission.


We are looking for a person with a positive, high-energy and agile marketer who will be responsible for the development and execution of initiatives aimed at Healthcare Professionals, with an emphasis on digital channel management and execution. This position will play a key role in the development and implementation of AveXis first commercial product launch, including advertising campaigns, digital strategy, collateral development, congresses, and vendor management. Areas of focus may include one or more of the following: professional HCP marketing, brand website development, CRM development and implementation, paid media, social media, and congresses.

The Senior Product Manager position requires a highly motivated individual who can work independently, think strategically, and collaborate transversally to accomplish complex deliverables. 


  • Establish deep market & customer unmet needs expertise across key markets
  • Ensure voice of customer is continuously monitored and included in defining market and product requirements.
  • Support the development and deployment of HCP branded and patient unbranded and branded initiatives including objective setting, content development, internal Promotional Review Committee (PRC) review, QC, production, deployment/distribution to the field and performance measurement; focus on HCP or consumer or both
  • Work closely with field teams (advocacy, sales and reimbursement) to understand barriers to adoption, develop strategies to grow penetration, & improve commercial execution
  • Initiate and analyze qualitative and quantitative market data to continually gain a deeper understanding of the HCP and patient customers, disease area, and market. Propose informed strategies and tactics to address key unmet needs.
  • Participate in cross functional sub-teams to ensure alignment and appropriate execution on brand plan; become a trusted partner in this setting
  • Manage relationships with strategic partners and vendors (include agencies of record) to ensure that projects are completed in a timely and efficient manner while remaining on budget; condition partners for executional excellence and hold them accountable for success metrics
  • Work with advanced analytics to set up measurement plans to assess program performance optimize spend across marketing mix
  • Collaborate on Non Personal Promotional efforts targeting HCPs to supplement and complement Sales Force efforts
  • Manage vendor contract processing (purchasing requisitions, invoices, and approvals)
  • Collaborate with multiple functional groups across the organization, including but not limited to Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs
  • Drive the brand’s digital marketing strategies, priorities and goals and ensure that digital tactics are aligned with brand business objectives, including integration of digital strategy into overall brand marketing strategy
  • Develop and execute build of brand website and related digital initiatives, including CRM
  • Review reporting and KPIs on brand’s digital initiatives to develop recommendations and implement future digital marketing programs
  • Plan and oversee execution of activities related to congresses
  • Manage materials, projects and resources through the internal review committee process (PRC)


  • BA/BS degree in biological sciences, pharmacy, marketing or business administration or a minimum of 7 years of related experience in a prior role; Minimum 4-5 years of US pharmaceutical brand marketing experience
  • US Launch experience in orphan and/or CNS required
  • Ability to quickly understand and communicate all clinical data / publications to support business objectives
  • Strong HCP marketing background with emphasis on digital channel management and execution (websites, SEO/SEM, paid media, CRM, analytics, social media)
  • Proven ability to work under pressure, prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
  • Experience working with external brand agencies and vendors on a day-to-day basis
  • Demonstrated financial and business acumen
  • A high interest in working in a “roll up the sleeves” environment of a small bio-pharma company, without the resources of larger companies
  • Up to 25% of US domestic travel

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


AveXis is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, national origin, genetics, disability, age, sexual orientation or veteran status.


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed